Bongbong’s Piaya and Barquillos Continues To Bring Joy Amidst The COVID-19 Pandemic

The award-winning bakeshop Bongbong’s Piaya and Barquillos, has pivoted to using digital content to drive its business to beat the pandemic. Piaya, barquillos, biscocho, tarts, and napoleones, are some of the many delectable pastry products available at Bongbong’s outlets.

Bongbong’s Piaya and Barquillos has locations across Negros Occidental, Negros Oriental, Panay, and many other provinces and cities. Founded by the power duo Mr. Reynaldo “Bongbong” B. Villan and Ma. Lomer C. Villan, Bongbong’s Piaya and Barquillos started in 1984 when the newly-married couple decided to make piayas and sell them to departing and arriving passengers at the old Bacolod City airport around 4 kilometers away from their home beside Yulo’s Park. From then on, Bongbong’s Piaya and Barquillos took off to become a success story and a force to contend with in the pasalubong business in the Visayas.

When the coronavirus hit and the pandemic caused shutdowns and quarantines in all its retail locations, particularly in Bacolod City, where Bongbong’s Piaya and Barquillos was founded but had also concentrated much of its physical retail presence, the bakeshop’s operating model was put at risk. Prior to the pandemic, Bongbong’s Piaya and Barquillos saw 75% of its revenue come from its physical stores and only 25% come from online.

With such shutdowns in place, Bongbong’s Piaya and Barquillos was at risk of losing a majority of its revenue and needed to quickly pivot and pivot they did. Bongbong’s Piaya and Barquillos has been at the forefront of a retail-heavy business pivoting to a more digital operating model to survive and innovate during this crisis.

One of the first moves that Bongbong’s did was to move its product marketing online. Now, those who wish to get their hands on any of the delectable pastry products offered by the best pasalubong store in the country may visit our online shop and choose the products they want. While the bakeshop’s outlets remain open to accept walk-in customers, its online store is augmenting its marketing and sales.

By creating a buzz on its new way of offering its delectable products through its online store outlet, the company brought the brand Bongbong’s Piaya and Barquillos to the top of people’s minds as something that could bring you joy in such a terrible time. This sentiment resounded in people’s minds just in time for the company’s online launch halfway through the quarantine.

Bongbong’s Piaya and Barquillos also showed its resilience by not letting the best pasalubong store in the country be run by fear. During this time, many other businesses were pulling ad space online because they expected a lower level of consumption from people. However, Bongbong’s Piaya and Barquillos recognized that people were still wanting to spend on a little bit of joy in their life – people were still celebrating birthdays, anniversaries and needing pastries even if it was just at home by themselves. Bongbong’s Piaya and Barquillos ended up being able to spend on digital marketing online to acquire customers at lower rates. With https://bongbongspiaya.com.ph/pasalubong/shop/, the company ensure it is still able to bring joy to the people amidst the COVID-19 pandemic.